Bettersafe Products


Bettersafe_Insurance.pdf Download Case Study

Click here to visit our Online Insurance Solutions web site, which describes our insurance web site development work in more detail.

The Challenge

Discover IT was asked to develop a website for Bettersafe Products Ltd. that will be used, initially, for selling Insurance Excess Protection and Car Hire Collision Damage Waiver (CDW) Protection. The site enables customers to obtain quotes and purchase Excess Protection for private motor vehicle, commercial van, home/contents and lifestyle insurance policies, as well as Car Hire CDW Protection. Payment clearance through the APCO payment gateway and documents issue are handled directly online.

Another requirement of the Bettersafe site is to allow different role accesses.
  • SEO administrators are only able to edit the website content.
  • Policy administrators can manage the policies (e.g. cancel policies or do partial refunds), but can’t edit the contents.
  • Company accountants are only able to search, view and download the custom reports (Sage 50 Accounting reports and daily sales reports).
  • Bettersafe power users can complete all of the above functions and, so, can manage content, retrieve policies, manage policies and download a series of custom reports.

The Key Project Features

Discover IT developed the insurance excess quote pages, by using custom table forms with localized strings, and the custom APCO payment gateway integrated with Kentico which supports 3D-Secure and tokenisation. These pages are embedded into the iframe on the ComparaMeglio website and work seamlessly with the current workflow.

Discover IT developed a proprietary solution for dynamic PDF document generation, based on Microsoft Word templates. Providing for both English and Italian language versions, templates for a covering letter and individual schedules for each product are required.

Discover IT also provided a solution for integrating Sage Instant Accounts with the Bettersafe / ComparaMeglio transactions. An administrator function in the website is able to generate a CSV file which contains all Audit Trail transactions. This CSV file is in the exact format required by the import function in Sage Instant Accounts.

Particular attention has been paid, also, to the user interface design with different languages to ensure a smooth and efficient customer journey.

The Results

The Bettersafe website has delivered a practical online “Quote and Buy” solution for insurance with clear operational benefits, allowing admin users to manage content, administer polices and to retrieve reports more efficiently, with full system reliability.
Hundreds of policies have been purchased from both the Bettersafe and ComparaMeglio sites since it was launched.
As of September 2014, new visitors to the site were 72.9% of traffic and returning visitors were 27.1%, which means more than a quarter of users were reusing the site.

Discover IT developed this web site using the Content Management System (Kentico CMS 7).

The web site enables international customers to obtain quotes and purchase excess protection for private motor vehicle and commercial van insurance policies. It also offers car hire collision damage waiver protection quote and purchase. Payment clearance and documents issue are handled directly online.

Kentico custom forms and alternative forms are broadly used to build the question set page and premium confirmation page. APCO Fastpay payment gateway is integrated with Kentico site to facilitate the payment process, no actual credit card numbers are stored locally which greatly simplifies PCI-DSS compliance.  In addition, Bettersafe site utilises the Kentico components for integrating with a range of social networks such as Facebook, Google+ and Twitter.

This site has successfully launched private motor car excess protection product in Italy (with ComparaMeglio), and private motor car excess protection product and car hire excess protection product in the UK market.

There will be more products (e.g home/contents and lifestyle insurance waiver) introduced soon.

The web site took about three and half months to design, develop and implement.

A word from our client
Discover IT, specialists in the development and application of business rules with extensive expertise in the insurance industry, have worked closely with us via open discussions and meetings to build a Bettersafe website that meets our exact business requirements. The website delivers real business benefits by eliminating redundant processes, making our business more accessible to our customers, and engineering effective new ways of doing business.

The solution has been built on top of the Kentico CMS platform. The Kentico platform has been excellent, delivering many of our requirements out-of-the-box, for example blogging and SEO. We have been able to streamline all our on-line insurance products and activities into one system. Customers can “Quote and Buy” our insurance products, and we can manage insurance policies and reports, as well as performing quick edits, and implement on-line marketing programmes.
ceb8e00f-801d-4808-a666-c92907f3ee45 Bradley Brandon-Cross
Founder and Director
Bettersafe Products Ltd. View <b>Bradley Brandon-Cross</b><br/>Founder and Director<br/>Bettersafe Products Ltd.'s profile on LinkedIn

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