Wiseman Thread Tools Ltd

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We had meetings with our client and understood where the old website was failing to serve. From this we found that the client wanted a very clean and clear e-commerce web store. From this we were able to understand that our client’s requirement to depth was very important to them.

The Challenge

The previous website was completely out dated and unable to be used by the customer because of it’s complicated feature. It was required to create a new user-friendly website, where products can be easily searchable and well presented with minimal complexity.

Previous website was not at all responsive so the new website needed to be seamless and web responsive and tailored to user experience across all the devices. It should also be impactful in order to gain customer trust.

The Key Project Features

We had meetings with our client and understood where the old website was failing to serve. From this we found that the client wanted a very clean and clear e-commerce web store. From this we were able to understand that our client’s requirement to depth was very important to them.
 
With a new web platform built using Kentico provided customers to easily and quickly navigated to different products. Also, by building Kentico front-end website and integrating Discover IT’s Sage 50 component and Discover IT’s sage pay component for Kentico, the new system provides following benefits:
 

  • Real-time product price and customer price from Sage to your Web store.
  • Real-time sales order processing, with validation, from your Web store to Sage.
  • Real-time stock level from Sage to your Web store
 
This web store now provides different discount levels for different customer types. Which was one of the essential features client required within the website.

The Results

All results were taken from an Analytic system and were taken from a monthly basis. These were then compared from the February 2016 old website and April 2016 new web site. 

We found that when the new website went live there was a massive increase in new customer registrations by an astonishing 950% increase in only 2 months. Following this there was a 600% increase in sales going from only 3 sales/orders in February to 21 sales/orders in April.

The amount people were buying were also increasing and there was a difference of 257%. This meant that people who were purchasing items were only spending on average £33.76 whereas now the average has gone up to £120.40.

Over all with the new website design becoming more user friendly and all items of stock were easy to locate, with good presentation with minimal complexity customers were more willing to proceed to locate and purchase items off of the website with little to no difficulty.
It also has been designed with responsiveness so that no matter what device customers were using they still had a tailored user experience.

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