Case Studies
- Content Management
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Arjowiggins Casting Papers
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Goals and Challenges
The main reason for the new website design & build was that the existing
site was out-of-date. When the original site was built an internal
department in Paris managed it. However, as a result of restructuring most
of the personnel left or lost their jobs and this meant that it became
impossible to keep the site updated. No updates had been done for over 5
years so it was more detrimental to the business than if we had no site at
all.
Solutions
Although the web site uses a lot of standard Kentico features, the
biggest challenges in creating this website were the interactive maps which
display the worldwide agent information. To be able to content manage the
office/ agent information, it was necessary to use the office document type
defined in Kentico. Taking the office information from the database and
presenting it in a very graphical form as a series of maps of regions of the
world was indeed very challenging. It was achieved by a clever combination
of CSS, image maps, and jquery, to show and hide office information when
mousing over the relevant country.
The media galleries were ideal for us to be able to showcase our range of
designs and samples. The function of the Media Galleries works very well and
looks very professional. We have implemented several Media Galleries on our
site:
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End use samples (ie shoes, bags etc made using our release paper
designs)
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Fashion Lab samples (photos of articles which are targeted at particular
sectors)
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Fashion Focus (monthly trend collage)
The Event area is particularly useful as there are a lot of leather and
synthetic material exhibitions worldwide and this tool enables us to keep our
customers informed of the fairs that are up & coming.
We have a wide product & design range. We offer over 100 designs but with
the different combinations in gloss levels this amounts to over 500 variations.
When we print our design offer we show it in a table format so that our
customers can clearly see what designs are available on what products. We
wanted to re-create the same idea on the website. The form function within
the software works brilliantly and Discover IT have managed to design
a specific document type and form to enter the product information. The data
entered not only updates the new design pages automatically, but also
the product offer charts at the same time – very impressive! (See
coated and
extruded design pages)
As we exhibit at events around the world and regularly launch new designs in
the market place, it is useful to have a news page. The news article feature
works very well and allows us to prepare articles in advance and set the
publish date.
The English version of the website took 14 weeks to design and build. We are
working on a Chinese version of the web site which will be live by
mid-November 2010.
Results
The website only went live on 22nd September so we have not had
the website long but the feedback we have received already is very positive.
The End Use Sample Media Gallery has been particularly popular as it
enables our customers and backselling accounts to actually see what our
designs look like when they are used in shoes/bags/garments etc. Directing
customers and potential customers to the website to view our latest designs
and see whether they are suitable for their application is invaluable and when
you are dealing with customers worldwide, this saves time. Our agent
network now has a useful tool that they can easily access and regularly
requested reference documents can be downloaded from the site.
Key criteria for selecting Kentico CMS
At the pitch stage for the new website, Discover IT stood out as they were
a professional company but also because they were using an off-the-shelf
content management system which could be adapted for each site. At this
stage we were not familiar with the Kentico brand but the functionality that the
software offered and the ease at which it could be updated in-house was very
appealing. The other companies that pitched for the business were using
bespoke software packages and there seemed to be an element of
uncertainty with the functionality. As a Kentico partner, Discover IT knew
the capability of the software as they had implemented it for many sites
in the past. The other main attraction towards Kentico was the language
capability, as we wanted to have a duplicate site in Chinese. This was not
deemed a problem with Kentico, as there are several Chinese cultures that
already exist within the software.
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